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Brand History

2006
2020
2013
2014
2015
2015
2015
2016
2017
2018
2019
2020

2006

2013

2014

2015

2015

2015

2016

2017

2018

2019

2020

2006

The world's first USB-enabled TV (the coocaa TV series) was launched (Birth of coocaa).

2013

coocaa launched K1Y products and created a Guinness World Sales Record (First-generation Internet TV).

2014

coocaa worked with HONOR to launch the world's first smart screen TV, A55, and completely changed the experience in traditional TV.

2015

coocaa launched the 3-in-1 TV, A43. A TV owned three systems. A smart TV system has won the favor from the old, children and young people.

2015

coocaa launched Art TV T55, creating the trend of personalized design of Internet TV.

2015

coocaa launched a new brand identification system and the brand view of "Play in my style".

2016

coocaa launched HiFi music TV A2, equipped with 8 JBL speakers to achieve JBLA + level positioning, supporting AOD audio.

2017

coocaa launched the world's first anti-blue-ray TV A3 on the National Eye-Care Day on June 6, which was certified by TÜV Rheinland.

2018

coocaa initiated its globalization strategy for entering the Southeast Asian, European, and Indian market.

2019

coocaa launched the new brand orientation "Coo-life player", committed to creating an Internet lifestyle for young people.

2020

coocaa entered the markets in Southeast Asia, Europe, Russia and other regions and made great breakthroughs.

coocaa is an internet Lifestyle Brand

Born in 2006, coocaa mainly focuses on the hardware manufacturing, system research and development, content operations and value-added services of smart TV, and also sells derivative digital products including the coocaa audio equipment, headphones and routers. coocaa is committed to creating an Internet lifestyle for the young generation. We have set foot on more than 40 countries , built 9 manufacturing bases and 6 R&D centers globally. We have more than 30 years core technology and development strength. All of our products are manufactured with a factory of 23 years' experience under Japan standard.

coocaa TV Global Business

coocaa mainly focuses on the overseas online markets, and has set up cross-border e-commerce platforms in Europe, India, Russia, and Southeast Asia, as well as localized e-commerce platforms. At present, coocaa has built up global stations in the Philippines, Indonesia, Germany, Russia, and other countries and the strategic layout of brand globalization and product localization has been realized step by step.

Brand Proposition

Play in my style

Brand Positioning

Coo-life player

Brand Personalities

Passion, Optimism, Exploration, Elegant, Taste

Brand Style

Young, Trendy and Energetic

Brand Proposition

Play in my style

Brand Positioning

Coo-life player

Brand Personalities

Passion, Optimism, Exploration, Elegant, Taste

Brand Style

Young, Trendy and Energetic

More about coocaa

Mission of coocaa

With an attitude that young people should have, coocaa aims to explore the intelligent lifestyle brought by technology and the Internet, integrate into the global culture with a sharp-eyed design and equal communication, and constantly develop trendy technological products for young people.

Brand Proposition

The brand concept of coocaa "Play in my style" contains a deep self-understanding and a bold imagination of the external unknown world. coocaa is born for those who are imaginative and dare to challenge the conventions. coocaa is willing to explore the wonderful unknown world with them.

Brand Positioning

Positioning the brand as a “Coo-life player” to expand its reach while complementing the current TV business. To strive for a better future; To protect the earth and live a simple life; Staying positive about the future; Investing in your passions.

Brand Personalities

Passion: Always be passionate about life, embrace the future with personality and passion.
Optimism: Never give up on life and work, keep determined and optimistic.
Exploration: Say “No” to the changeless status quo, dig into the unknown fields.
Elegant Taste: Say "No" to dullness and boredom, hold on to elegant and humorous expression.

37,300,000 UNITS

Activated terminal

9,590,900,000 RMB

Market Valuation

14,420,000 PEOPLE

Number of users per day

260,000,000 PEOPLE

Number of reach per day