Coocaa is the Official Platinum Partner of SEA Games 2019, Gearing into September with Spectacular 9.9 Online Campaign
Jakarta, 02 September 2019: Today, coocaa, Shenzhen-based mid-to-high internet brand that provides high specs, high cost performance, consumer smart electronic products, officially announced its main role as the platinum sponsor of SEA Games 2019. Along with this landmark partnership, Coocaa launches strings of customer-centric engagements, activities and campaigns, filled with lineup of amazing deals and once-in-a-lifetime prizes.
Wang Zhiguo, Chairman/CEO, Shenzhen Skyworth - RGB Electronic Co Ltd., used the opportunity to reinforce Coocaa’s brand vision, “We seek to continue exploring the value of the new lifestyle brand and to become the most creative smart home solution provider. Coocaa’s has repositioned itself as the ‘Coo-life’ which represents a popular, youthful lifestyle with attitude that strives for a better future by investing in passions. This is in line with both SEA Games’ platinum partnership and 9.9 online campaign that are about to embark”.
Jojit Alcazar, Head of Marketing and Operations Philippines SEA Games Organising Committee (PHISGOC), stated that “We are delighted to have Coocaa as part of the SEA Games family. The contribution plays a vital role in assisting PHISGOC deliver the best SEA Games in the country, involving some 11,000 athletes converging the 12-day event from November 30th to December 11th. We look forward to host all of the exciting sporting matches and applaud Coocaa’s commitment in encouraging active lifestyle”.
Jing Yin, President, Commercial for Lazada Group, highlighted the success of Lazada and Coocaa’s strategic partnership to-date: “Our continued collaboration with Coocaa serves as a great showcase of how we can create win-win opportunities together with brand partners. We’ve been able to provide our shoppers exclusive access to authentic, high-quality Coocaa products on LazMall, while Coocaa has leveraged the reach, technology and solutions on our platform to achieve strong sales and build a large brand following in Indonesia.”
About SEA Games 2019 campaign for Indonesia
In the period of September 2019 to January 2020, Coocaa launches nationwide lucky draw programs to find lucky shoppers to become winners eligible to get amazing prizes and gifts from Coocaa. The list can be found below:
· Drive to Your Favorite Sport— If Indonesia’s medal ranking is No.1 in SEA Games among all the countries ,1 Lucky Consumer win Prestige Car, if Indonesian is not the No.1 then 1 branded car will be drawn.
· 10 lucky shoppers stand a chance to win a pair or roundtrip tickets + accommodation to the Philippines to catch hot matches and closing ceremony + free tour to Manila city and Boracay Island.
· 5 Lucky Consumers stand a chance to win Famous Motor bike.
· And many more exciting freebies and promotions will be held during the campaign period.
How to participate? Coocaa asks shoppers to upload their bills and/or invoices after purchasing any Coocaa’s items online or offline, to their IG accounts and tag @coocaaindonesia and put 2 hashtags #coocaaindonesia #coocaaseagames2019. Winners will be announced at the end of October 2019 through an official and legal lucky draw procedure using third party agency, all are transparent, guaranteed, and monitored under the supervision of Social Department.
In the pursuit of promoting healthy lifestyle and environmental protection, from September 02 to 25th, Coocaa also initiates another nationwide social-media-centric campaign where followers are encouraged to post videos of them throwing, shooting, or kicking garbage to the trashcan or trash basket. They would post this video on their Instagram, tag @coocaaindonesia, put hashtags #CoocaaSEAGamesChallenge #FreeTicketToSEAGames. Coocaa has dedicated 1 roundtrip airfare ticket to Philippines and 1 ticket to catch SEA Games match for first winner, and then 1 unit of smart TV 50S6G for 2nd place winner, and 1 unit of Live-time Bluetooth speaker for 3rd prize. This competition aims to bring awareness towards Coocaa’s support for healthy lifestyle, SEA Games 2019’s participation, and also environmental responsibility.
Coocaa also maximizes the momentum by holding strings of customer-centric engagements labeled as “Fans Hubs” which encourages Coocaa fans, SEA Games fans, sports fans, and online shoppers to gather and enjoy hot matches and ceremonies. Fans Hubs’ confirmed schedule to be shared by October.
About 9.9 Campaign
This spectacular online event begins at 00:00 WIB on September 09, for 24 hours, exclusive on Lazada’s mobile application and website. Shoppers are encouraged to add-to-cart as far as 4 days in advance to ensure that collectible items such as SEA-Games-themed smart TV do not run out. Access to Lazada’s Coocaa’s official store can be clicked here: http://bit.ly/2GyjY0U
All Coocaa’s exclusive SEA-Games-themed smart TV, sized 40”, 50”, 55”, and 65” are embedded with the latest Android 9.0 OS – enhancing the advanced virtual and sonic experience, making every single viewing experience more enjoyable and more attuned to our senses as the main audience of these technology marvels.
Furthermore, exciting deals for Lazada shoppers include:
· Gift with Purchase where shopper to buy any Coocaa 4K Android TV and get gamepad for free.
· Special Pre-Sale for special Coocaa model 50S6G for IDR 4,999,000.
· Brand Mega Offers campaign featuring all TV models with discount up to 40%.
· Special e-vouchers with value up to IDR 1 million.
Additionally, Coocaa plans to host a special live-streaming interactive talk show on Lazada’s app on 02, 06 and 07 September 2019 from for 30 minutes. LazTalk interactive streaming show aims to be a reminder and encouragement for Indonesian shoppers to grab Coocaa’s products, especially SEA-Games-themed smart TVs series during 9.9 campaign, as well as important highlights SEA Games 2019 programs for sports fans.
“The new brand vision and philosophy of Coocaa translate fluently in SEA Games partnership and 9.9 mega campaign, as we aim to be closer to our young, fun, smart, and energetic customers by introducing them to Coocaa’s lineup of smart home products. We are strengthening our strategic business partnership with Lazada by launching more spectacularly innovative customer-centric online campaigns and engagements consisting of deals and discounts. I invite shoppers to save the date and participate in these once-in-a-lifetime programs that only Coocaa can bring to the front,” closed Li Fangfang, General Manager, PT. Skyworth Indonesia.