[Manila, Philippines], July 23, 2019 – SKYWORTH, a pioneer in big-screen Artificial Intelligence of Things (AIoT) and a leading global television brand, announced today that it will be the Official Television Partner for the 30th Southeast Asian Games 2019 and 10th ASEAN Para Games 2020 (‘the SEA Games’). These events, hosted in the Philippines this year, are biennial multi-sport events involving participants from the current 11 countries of Southeast Asia. They are expected to reach television audiences of 500 million and online users of 60 million. Regional and national media of all 11 participating countries will also provide coverage over the duration of the SEA Games.
Coocaa, a sub-brand of SKYWORTH that focuses on e-commerce and Southeast Asian markets, is also key to the partnership with SEA Games. This dual brand strategy enhances the Company’s offering and allows both brands to capitalize on the tremendous reach and popularity of the SEA Games 2019. SKYWORTH will also be actively involved in the run up to the Games, including the torch relays in the Philippines and Malaysia, as well as the Game Hub and Fan Zones.
Johnny Wang, the general manager of SKYWORTH Overseas Sales & Marketing Headquarters, said: “Over the past decade, SKYWORTH has placed a strong emphasis on the Southeast Asian market. We have invested in the region, half of SKYWORTH’s overseas companies are located here and in 2016, we set up our biggest overseas manufacturing site in Indonesia. The percentage of revenue generated from the region is also expected to continue to grow over the coming years.”
Leveraging its exciting new breakthroughs in AIoT, SKYWORTH is poised to capture the best moments from the SEA Games with the company’s innovative AI TVs. Indeed, the sponsorship signifies SKYWORTH’s commitment to elevating sports entertainment with the most cutting-edge technologies. SKYWORTH’s breadth of technological expertise, which supports the AIoT smart living solution Swaiot™, is complemented by SKYWORTH’s Home-AI app, launched in July and compatible with both Android and iOS Systems. In addition, audiences of the SEA Games have the option of enjoying a fully immersive viewing experience with SKYWORTH’s Infinity Screens.
SKYWORTH’s AIoT ecosystem with SwaiotTM allows fan to indulge with a genuine Smart TV viewing experience where they can easily obtain sports and SEA Games-related programs through the voice search function. With Dolby Audio, SKYWORTH’s latest proprietary picture technology – Chameleon ExtremeTM and Trochilus ExtremeTM – and SwaiotTM viewers have unparalleled visual and audio quality. SwaiotTM supports both Google Assistant and Alexa, meaning everyone can enjoy the enhanced viewing opportunity the technology provides. Any fan who finds themselves inspired by the SEA Games to take up exercise will be pleased to know that SwaiotTM is fully compatible with external devices such as treadmills and dancing mats.
Johnny Wang adds, “Sport has always been something embedded in SKYWORTH’s DNA. SKYWORTH provides the best viewing experience to sports fans across the region and continues to lead innovative development in AIoT. SKYWORTH looks forward to the SEA Games 2019 and ASEAN Para Games 2020. We will continue to support the development of sports entertainment with advanced technology.”